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Date: 7/2/2011
Place: Germany, Berlin
THE FESTIVAL is a bi-annual event in European metropolises where up to 3,000,000 people from all over Europe come together and find inspiration to create and share the European experience.
The mission of this exceptional European movement is to promote a pan-European feeling and start working on a European narrative created by its people.
THE FESTIVAL approach is to unite Europeans around exciting lifestyle tracks; art, cuisine, fashion, film, music & sports. Each one of these themes is exclusively hosted by one international brand. A communication concept based on European Lifestyle Awards in the six thematic areas and corresponding pan-European competitions, will ensure The Festival message will reach 20 to 40 year-olds all over Europe.
A growing number of supportive testimonials from European public figures like Sarah Connor or Brainstorm (Latvian Nº 1 band) are strengthening The Festival message.
In the early stages of preparation, media partners will come primarily from the online world (Facebook, Twitter, XING, Clipfish, Deutsch Magazine, Lexposure.net, …) at the beginning. Classical media groups will be encouraged to join at a later stage.
Operational partners of The Festival core team (6 founders) include market leaders like StageCo (stage building), Procon (technical provider) and Manfred Schmidt Media (hospitality).
The premiere of The Festival will be celebrated in Berlin from July 2-9 2011.
The project was initiated by Florian Mueck in Barcelona in October 2006.
BERLIN is the first stop of The Festival which will then be held in a different European metropolis every two years.
And where could it possibly be taking place? Of course, on the 2.2 km long strip between the Brandenburg Gate and the Victory Column - right in the center of the city, in Tiergarten, Berlin’s Central Park. The event space “City of Europe” awaits you with a spectacular array of experiences in the fields of art, cuisine, fashion, film, music and sports, all focusing on connecting people - a gigantic European mega happening.
Berlin, Berlin, Berlin, experiencing European togetherness, making new friends from Poland to Portugal, seeing celebrities from all over the place, enjoying exciting lifestyle tracks, seeing top acts on stage, listening to European music, sampling Europe’s cuisine, getting insights into fellow cultures from Austria to the UK, feeling European vibes, meeting your new girlfriend from Macedonia, luxuriating in great brands, meeting your new boyfriend from Ireland, getting free English lessons, laughing about the Germans, listening to great speakers, a peek at top models, talking about our future, getting to know what Europe is all about…
THIS PROJECT, THIS MOVEMENT will have been a great success, if we can motivate Europeans to visit Berlin in large numbers in July 2011.
The numbers of visitors are estimations based on actual data of Berlin tourism. In 2007 seven million people visited Berlin - this is set to increase to roughly 20 million by 2010.
Berlin is Europe’s city of the hour. A perfect place to start the European tour which will continue in another exciting European metropolis every two years.
The Festival is the first private initiative to promote team-building and people-to-people interaction on a European level. The funding is based on corporate commitments in two categories: Official Sponsors and Official Partners.
Six Official Sponsors - the main sponsors - host the six lifestyle tracks of The Festival; art, cuisine, fashion, film, music & sports. These international consumer brands host the European Lifestyle Awards in the six thematic areas and the corresponding pan-European competitions.
Official Partners are suppliers in the classical segments like accommodation, railway, air travel, etc. Our Official Partners will support The Festival logistics.
HOW CAN I JOIN THE FESTIVAL MOVEMENT?
Join the movement! We are looking for a huge variety of supporters…
International brands, cultural opinion leaders, pro-European celebrities, upcoming artists, chefs, fashion designers, film directors, actors and actresses, musicians, sports[wo]men, pro-European organizations, pro-European politicians, pioneering people from Europe, pro-European media, special interest magazines, PR agencies throughout the continent, …
© Source link: http://www.thefestival.eu
Berlin is the capital of Germany | 
Berlin, Germany | 
Berlin, TULIP INN | | | 
Briefmarke der. Deutschen Bundespost Berlin | 
Embassy of the Republic of Kazakhstan in Germany _ Berlin | 
Free University of Berlin, Berlin, Germany | | | 
Germany - Berlin | 
Germany - Berlin | 
Germany - Berlin | | | 
Germany, Berlin, CROWNE PLAZA CITY | 
Germany, Berlin, Sony Center, Roof construction | 
Germany,Berlin | | | 
Germany,Berlin | 
Miroslav Dvorsky, Official Ambassador of The Festival | 
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Outside view, Casa Camper Berlin, Berlin, Germany | 
Sarah Connor, Official Ambassador of The Festival | 
Steve Blame, Official Ambassador of The Festival | | |
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